“The money is in the list.”
You have heard of it countless time, but I bet you have not heard of the next phrase: “provided you have a big qualified list”
It is not enough to just have a list. To be successful, you need to have a targeted list of qualified subscribers who can’t wait to receive your newsletter. This is definitely not easy. Here are some methods to help you increase your opt-in rate.
- Prominent Placing
Place your opt-in form where your reader can see it instantly when they arrive on your site. The best place is the top left or right column and the end of the page
- Pop-up Page
It may seem irritating to most users, but the fact is, it works.
- Sell Benefit
Explain the benefits of subscribing to your newsletter or ezine. Give a compelling reason for your reader to sign up to your list.
- Giveaway Freebies
Offer free ebooks, white paper or something special to any subscribers who sign up for your newsletter.
- Checkout opt-in
Add an opt-in form at the checkout page. People who have bought from you are more likely to sign up for your newsletter and product update.
- Leverage other people’s list
Buy advertisement space in other people’s newsletter. Expose your newsletter to qualified list from related websites.
There are much more to add to the list above, but these are enough to get you going. Don’t wait further, start building your list now. Remember, “The money is in the list, provided you have a big, qualified list”.