Category: Content Writing

5 Crucial Steps to Take to Drive Traffic to Your Content

Increasing traffic on your website can sometimes be difficult, especially if you are in a saturated niche with a lot of competition. Traffic is everything when it comes to running a blog – it means that you are attracting visitors and making ad revenue in doing so.

What happens when your traffic is low and readers are nowhere to be found is easy to guess, and it’s something that every administrator dreads. Let’s take a look at some crucial, must-know steps towards making sure that your content drives traffic.

Create relevant content

Copying content from other sites and paraphrasing existing truths won’t get you far. Creating original content relevant to your audience is an important part of making sure that your incoming traffic stays high.

For example, if you are in a medical niche, focus on latest findings, health trends and actionable to-do lists. These types of articles always attract an audience, so make sure that your information is fresh and your lingo is recognizable.

Pay attention to SEO

Nobody likes making concessions when creating content for their site. SEO represents one of the most important tools in your arsenal when it comes to becoming visible on the web.

Google’s search parameters are designed to detect articles and websites with relevant words and phrases compared to what the reader is looking for. Make sure to always include keywords that your audience might search for in their search engines in order to ensure good incoming traffic.

Invest into advertisement

Once you have some articles present on your site, you may want to invest into social media advertisement next. Platforms such as Facebook and Twitter are famous for making even the most obscure bloggers visible and sometimes even viral. Some people go as far as thinking “I should look for someone to write my essay online and turn to social media for help.

Use the opportunity to drive some traffic and create a new audience that would otherwise be oblivious to your content. It’s quite easy to share content with friends and family if all you have to do is click once or twice – something that many people do on social media. This is exactly the kind of convenience you should take advantage of and direct that traffic towards your content.

Engage the readers

Communicating with your audience is just as important as creating content for them. Getting more traffic is sometimes more about how you handle occasional comments and discussions as opposed to the content you initially created.

Use every opportunity to reply to feedback, comments and engage in active chat with the readers that decided to use your site as their source of information. It’s the least you can do to make them feel comfortable and it will raise positive flags with Google to bump your pages upwards as a result.

Introduce guest blogging

Guest blogging is a term used for articles and content created by third-parties – not your internal writers. What this means is that you can offer ambitious new writers, professionals and content creators an opportunity to present their writing on your site in exchange for certain benefits.

You can often offer small payments or exposure promises if they need to have articles published in their name for professional purposes. This will make sure that your content is varied and exciting, inviting more and more people to engage with it and create traffic.

Final summation

It’s important to implement a structured, step-by-step approach to content creation if you want to have steady traffic present on your site. Keep in mind that you should always have the latest content and SEO trends in mind when considering what topic to tackle next. Sometimes the latest news in your niche might just be the thing your audience is desperately craving for, so keep your eyes peeled for potential traffic-driving opportunities.


Traffic vs Content. Which Is More Important?

I have been asked countless times: should I build traffic first or should I build content first?

While both are equally important, there have to be a priority on which one you should carry out first.

Before you drive traffic to your site, you must have enough content to attract and retain your visitors. There must be enough ‘value’ in your site to attract and entice your visitors so that they will bookmark your site and subscribe to your newsletter.

On the other hand, you can’t be forever building your content. No doubt that ‘content is king’, but what the use of having a highly informative site when no one comes and read it?

If you are just started out doing online business, my advice is to first build your content until you have substantial materials to attract your visitors (the number of pages required will depend on the type of site that you are building; an information site will require about 30 pages to consider substantial), then switch focus to build and drive as much traffic to your site.

For traffic building, it is best to employ strategy that brings in passive traffic. Examples of such strategy include link exchange, article writing and viral marketing. The bottom line is: you only need to do it once, but enjoy the traffic over and over again. Note that strategy such as pay-per-click does not give you passive traffic.

Once you achieve a certain level of daily visitor count (say about 100 – 150 unique visitors per day), you can then return to add more content and provide more value to your visitors.

If you can micro-manage your time, it will be even better if you can build content and drive traffic concurrently.

Nevertheless, both traffic and contents are crucial to the survival of your online business and neglecting one over another will definitely bring disaster to your site.