Category: Sales Conversion

5 Crucial Steps to Take to Drive Traffic to Your Content

Increasing traffic on your website can sometimes be difficult, especially if you are in a saturated niche with a lot of competition. Traffic is everything when it comes to running a blog – it means that you are attracting visitors and making ad revenue in doing so.

What happens when your traffic is low and readers are nowhere to be found is easy to guess, and it’s something that every administrator dreads. Let’s take a look at some crucial, must-know steps towards making sure that your content drives traffic.

Create relevant content

Copying content from other sites and paraphrasing existing truths won’t get you far. Creating original content relevant to your audience is an important part of making sure that your incoming traffic stays high.

For example, if you are in a medical niche, focus on latest findings, health trends and actionable to-do lists. These types of articles always attract an audience, so make sure that your information is fresh and your lingo is recognizable.

Pay attention to SEO

Nobody likes making concessions when creating content for their site. SEO represents one of the most important tools in your arsenal when it comes to becoming visible on the web.

Google’s search parameters are designed to detect articles and websites with relevant words and phrases compared to what the reader is looking for. Make sure to always include keywords that your audience might search for in their search engines in order to ensure good incoming traffic.

Invest into advertisement

Once you have some articles present on your site, you may want to invest into social media advertisement next. Platforms such as Facebook and Twitter are famous for making even the most obscure bloggers visible and sometimes even viral. Some people go as far as thinking “I should look for someone to write my essay online and turn to social media for help.

Use the opportunity to drive some traffic and create a new audience that would otherwise be oblivious to your content. It’s quite easy to share content with friends and family if all you have to do is click once or twice – something that many people do on social media. This is exactly the kind of convenience you should take advantage of and direct that traffic towards your content.

Engage the readers

Communicating with your audience is just as important as creating content for them. Getting more traffic is sometimes more about how you handle occasional comments and discussions as opposed to the content you initially created.

Use every opportunity to reply to feedback, comments and engage in active chat with the readers that decided to use your site as their source of information. It’s the least you can do to make them feel comfortable and it will raise positive flags with Google to bump your pages upwards as a result.

Introduce guest blogging

Guest blogging is a term used for articles and content created by third-parties – not your internal writers. What this means is that you can offer ambitious new writers, professionals and content creators an opportunity to present their writing on your site in exchange for certain benefits.

You can often offer small payments or exposure promises if they need to have articles published in their name for professional purposes. This will make sure that your content is varied and exciting, inviting more and more people to engage with it and create traffic.

Final summation

It’s important to implement a structured, step-by-step approach to content creation if you want to have steady traffic present on your site. Keep in mind that you should always have the latest content and SEO trends in mind when considering what topic to tackle next. Sometimes the latest news in your niche might just be the thing your audience is desperately craving for, so keep your eyes peeled for potential traffic-driving opportunities.


How To Make Your Visitors Trust You And Buy From You?

Perfect scenario: All your visitors go to your website, browse through the product catalogue and click the “buy” button within 10 minutes.

Real scenario: There are hardly any visitors to your website. Even if there are any, they click away even before your website is fully loaded (not to mention browsing the product catalog). Out of 100 visitors, only 1 buys your products. Out of 10 who bought your products, 2 requested for refund.

Sound familiar?

If it is not happening to you, then it is definitely happening to a lot of business owners out there. The only reason why most websites are not making a lot of sales is because the visitors are not comfortable buying from them. It all boils down to the word: ‘TRUST’. If there is no trust between the buyer and seller, there won’t be any transaction at all. Will you ever buy from someone who you think might con you?

One question you can ask yourself: “When you are building your websites, do you have your visitors in mind, or only thinking of how to make more money from your visitors?”

The fact is, Your website reflect what you are thinking. If you are only keen making money from your visitors, they will know it in first glance and next thing you know, they click out of your website.

If you are facing such scenario, then following 20 tips will be very useful to you:

1) Design a professional website. It does not have to be a full flash website with a lot of animation. A simple website with a nice header banner, an easy to use navigation structure, organized content layout will be sufficient. A thing to note: a professional website serves to make your visitor life easier, not to overwhelm them with tons of video and animation.

2) Give a clear focus on what your website is about. If you are dealing with dog, don’t talk about cat.

3) Use simple and proper language that is easy to understand and get the point across. Do not attempt to confuse your visitors with superfluous words and content.

4) Regularly add new content to your site. It shows that the business is alive and kicking.

5) Make sure all your links are working. Dead links and error pages will affect your visitor browsing experience and give your visitors a bad impression

6) Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible.

7) Include an ‘About Us’ page and make it personal and comprehensive. People always want to know who they are dealing with. If possible, include a photo of yourself to add to the credibility.

8) Provide a contact us page and make sure you reply all email request promptly. Most people like to make enquiry before they buy your product. Replying promptly is the best way to show them you care.

9) Don’t make false claim on your product and lie to your visitors. Bad news spread very fast. If you are making claims that you can’t support, very soon, your visitors will start to condemn your site on forums and blogs.

10) Be careful who you are linking to. If your site is about dog training and you have links to Party Poker, people are going to question your integrity.

11) Be careful of what you advertise. Ensure all your ads are relevant to your theme and audience.

12) Include a privacy policy. This will give your visitor confidence to leave their personal information with you.

13) Include a security policy. This shows that you are out to do an honest business.

14) Publish the refund and returns policy clearly. If possible, include a 100% money back guarantee for all your products.

15) Make your visitors feel at home. A good way is to allow them to comment on articles, interact and exchange of views. People feel more comfortable when they play a part in your website.

16) Use a high level of security when processing credit cards. Make sure you make your clients aware of all the steps you are taking.

17) Make your pricing transparent. If there is any additional charge (such as shipping cost, tax etc), let your visitors know in advance.

28) Keep your SSL certificate up to date. Let people know you are using SSL encryption and who the provider is.

Building a trustworthy website require great effort on your part. You have to constantly find out what your visitors want and actively providing them what they want. Remember, if you give what they want, they will give you what you want.

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Increase your profit with customer reviews

A simple strategy that I often teach my customer is to request for a customer review each time they buy your product or use your services. Every review that you collect has the potential to be a ‘lethal weapon’ for your online business.

First, customer review allows you to find out the quality of your products or services and whether they meet the needs of your customer. You can then improve, modify or even tailor made your products and services for your customer.

Second, by placing customer review on your website, you are actually giving confidence to your potential customer. The more positive reviews you have, the higher your sales will be.

Third, customer reviews can provide you a chance to follow up with your existing customer and give you a legitimate reason to sell more products to them.

Fourth, when you place your customer reviews on your site, you are giving your customers ownership of your site. They will be more likely to refer their friends to buy from your site. Their friends will also be more eager to buy if they see a positive review from someone they trusted.

Fifth, requesting a customer review from your customer shows that you care for their feeling. It is this type of small action that impresses and touches the heart of your customer. It adds to your credibility and reputation.

If you have not been requesting reviews from your customers, here is what you should do now:

  1. Set up a review form on a private area of your site.
  2. Email all your customers and request them to write a product review for you. To improve the responsiveness, you may want to offer them a free gift or give them a discount coupon for their next purchase as a token of appreciation.
  3. Once you have collected the reviews, analyze them and find out the areas that you can improve in.
  4. Sort the reviews according to categories and place them in your site.
  5. Inform the customer that their review has been placed on the site and invite them to refer their friends to your site.
  6. Repeat the whole process again.

This is not a difficult task. With a little effort, you will be able to increase your profit tremendously.

All the best!

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