Category: Search Engine Optimization

5 Crucial Steps to Take to Drive Traffic to Your Content

Increasing traffic on your website can sometimes be difficult, especially if you are in a saturated niche with a lot of competition. Traffic is everything when it comes to running a blog – it means that you are attracting visitors and making ad revenue in doing so.

What happens when your traffic is low and readers are nowhere to be found is easy to guess, and it’s something that every administrator dreads. Let’s take a look at some crucial, must-know steps towards making sure that your content drives traffic.

Create relevant content

Copying content from other sites and paraphrasing existing truths won’t get you far. Creating original content relevant to your audience is an important part of making sure that your incoming traffic stays high.

For example, if you are in a medical niche, focus on latest findings, health trends and actionable to-do lists. These types of articles always attract an audience, so make sure that your information is fresh and your lingo is recognizable.

Pay attention to SEO

Nobody likes making concessions when creating content for their site. SEO represents one of the most important tools in your arsenal when it comes to becoming visible on the web.

Google’s search parameters are designed to detect articles and websites with relevant words and phrases compared to what the reader is looking for. Make sure to always include keywords that your audience might search for in their search engines in order to ensure good incoming traffic.

Invest into advertisement

Once you have some articles present on your site, you may want to invest into social media advertisement next. Platforms such as Facebook and Twitter are famous for making even the most obscure bloggers visible and sometimes even viral. Some people go as far as thinking “I should look for someone to write my essay online and turn to social media for help.

Use the opportunity to drive some traffic and create a new audience that would otherwise be oblivious to your content. It’s quite easy to share content with friends and family if all you have to do is click once or twice – something that many people do on social media. This is exactly the kind of convenience you should take advantage of and direct that traffic towards your content.

Engage the readers

Communicating with your audience is just as important as creating content for them. Getting more traffic is sometimes more about how you handle occasional comments and discussions as opposed to the content you initially created.

Use every opportunity to reply to feedback, comments and engage in active chat with the readers that decided to use your site as their source of information. It’s the least you can do to make them feel comfortable and it will raise positive flags with Google to bump your pages upwards as a result.

Introduce guest blogging

Guest blogging is a term used for articles and content created by third-parties – not your internal writers. What this means is that you can offer ambitious new writers, professionals and content creators an opportunity to present their writing on your site in exchange for certain benefits.

You can often offer small payments or exposure promises if they need to have articles published in their name for professional purposes. This will make sure that your content is varied and exciting, inviting more and more people to engage with it and create traffic.

Final summation

It’s important to implement a structured, step-by-step approach to content creation if you want to have steady traffic present on your site. Keep in mind that you should always have the latest content and SEO trends in mind when considering what topic to tackle next. Sometimes the latest news in your niche might just be the thing your audience is desperately craving for, so keep your eyes peeled for potential traffic-driving opportunities.


Choosing A Good Search Engine Ranking Tool

I have a strict criteria for choosing a search engine ranking tool. While there are so many tools available (just google it and you can find more than 10,000 result on search engine ranking tool) to find your ranking, most of them don’t fit into my criteria.

It must be free

Search engine is a free resource for everyone to use, there is no reason that anyone has to pay to find their site’s ranking in the search engine.

It must be able to accept bulk url and keyword submission

Most of the tools only allow you to find your ranking for one url and one keywords (some allow up to 3 keywords). The problem is, most of my sites have more than 50 pages and if I want to find out the ranking for each and every page of my sites, the whole process is going to take up tons of my time, not to mention the effort to key in the individual web page url and keyword. There is no way I am going to do this monthly.

It must be able to save data for future comparison

Internet marketing is all about testing and analyzing. What use is there if I can’t save my current month ranking data and compare it with future data?

It must be able to query Google, Yahoo and MSN Live

Although Google is the biggest player in the search engine, it does not necessarily give you the best traffic for all your keyword. Sometime, Yahoo and MSN might give you a better ranking (and traffic) than Google for a particular keyword. It is necessary to monitor other search engine ranking as well.


  • Site Build It

    SiteBuildIt(SBI) is a complete website solution for everyone (Yes, even if you don’t know any html or have no IT background). Inside one of its module is the search engine ranking tool. Once you have built a page, SBI will submit to the major search engines and automatically track your search engine ranking. Under the Search Engine HQ in the login page, you can find the search engine ranking for all your webpages for the 4 major search engines. You can even find out the date the SE-spider came to visit your site and when is the page listed in the search engine. I guaranteed that once you use it, you won’t like any other tools again.

  • Digitalpoint

    Digitalpoint keyword ranking is one of the few search engine ranking tools that meets all my criteria. It is free and it allow you to submit bulk url and keyword. It searches the top 3 search engines (Google, Yahoo and MSN) and display your ranking (for all your pages) in an orderly manner. From months to months, you can access your digitalpoint account and check if your ranking has improved or drop over the past months. It is a very useful tools for webmasters who are looking for a complete solution to find their ranking in the search engine.

As of today, these are the only two search engine ranking tools that I recommend. I believe there are still some very good search engine ranking tools out there which have not been discovered by me. If you come across any, please let me know.

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Get #1 Google Search Engine Ranking In Less Than 2 Weeks

Many people have asked me what is the fastest way to achieve top Google search engine ranking. There is only one way: blogging

Blogging is by far the fastest and easiest way to get top ranking in Google. It is also one of the great ways to drive ton of traffic to your website.

This blog (Internet Strategy Blog) ranks #1 in Google in less than 2 weeks after it is launched. I have also seen many cases of blogs achieving high search engine ranking in less than a week.

The following are the steps (or strategy) that I use to achieve top Google search engine ranking.

  1. Start a blog in your website. I strongly recommend WordPress as it has plenty of useful features and gives you a lot of control. Moreover it is FREE.
  2. Install the meta tag plugin. WordPress itself does not has the meta tag feature. By installing the meta plugin, it will allow you to insert meta keywords and description tags into your post.
  3. Compile a list of 50-100 keywords on your niche. These keywords must have high profitability ratio (high volume of searches every months and relatively low number of competitors). Wordtracker is the tool that I use to compile the keywords. Following its step by step instruction, I have compiled over 400 keywords with KEI (Keyword Effectiveness Index, the higher the value, the more profitable is the keyword) of over 50 (some even as high as 400).
  4. Using the keywords you have compiled earlier, write a post or two every day. Every post is about 300-600 words with a keyword density of 1-2%. The bigger your keyword list, the more topic/post you can write on.
  5. Ping your blog to the various blog directories.
  6. Submit your blog to the various blog directories, especially Google blog search
  7. Find other blogs related to your niche and comment heavily on their posts. (please give useful and positive comments. Do not attempt to spam them).
  8. Find forums related to your niche. Ask and answer questions. Promote your website/blog using the signature blocks

These are the strategies that help to propel my blog to #1 Google search engine ranking in 2 weeks. There is no guarantee that you will achieve a #1 position, but I am sure that you will be able to achieve a first page ranking.

The trick here is consistency. You have to do the above matter consistently for at least 2 weeks to see result. 80% of the people will failed because they are not consistent enough.

You make your choice: to be the 20% who succeed or the 80% that fail.

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