Category: Traffic Generation

5 Crucial Steps to Take to Drive Traffic to Your Content

Increasing traffic on your website can sometimes be difficult, especially if you are in a saturated niche with a lot of competition. Traffic is everything when it comes to running a blog – it means that you are attracting visitors and making ad revenue in doing so.

What happens when your traffic is low and readers are nowhere to be found is easy to guess, and it’s something that every administrator dreads. Let’s take a look at some crucial, must-know steps towards making sure that your content drives traffic.

Create relevant content

Copying content from other sites and paraphrasing existing truths won’t get you far. Creating original content relevant to your audience is an important part of making sure that your incoming traffic stays high.

For example, if you are in a medical niche, focus on latest findings, health trends and actionable to-do lists. These types of articles always attract an audience, so make sure that your information is fresh and your lingo is recognizable.

Pay attention to SEO

Nobody likes making concessions when creating content for their site. SEO represents one of the most important tools in your arsenal when it comes to becoming visible on the web.

Google’s search parameters are designed to detect articles and websites with relevant words and phrases compared to what the reader is looking for. Make sure to always include keywords that your audience might search for in their search engines in order to ensure good incoming traffic.

Invest into advertisement

Once you have some articles present on your site, you may want to invest into social media advertisement next. Platforms such as Facebook and Twitter are famous for making even the most obscure bloggers visible and sometimes even viral. Some people go as far as thinking “I should look for someone to write my essay online and turn to social media for help.

Use the opportunity to drive some traffic and create a new audience that would otherwise be oblivious to your content. It’s quite easy to share content with friends and family if all you have to do is click once or twice – something that many people do on social media. This is exactly the kind of convenience you should take advantage of and direct that traffic towards your content.

Engage the readers

Communicating with your audience is just as important as creating content for them. Getting more traffic is sometimes more about how you handle occasional comments and discussions as opposed to the content you initially created.

Use every opportunity to reply to feedback, comments and engage in active chat with the readers that decided to use your site as their source of information. It’s the least you can do to make them feel comfortable and it will raise positive flags with Google to bump your pages upwards as a result.

Introduce guest blogging

Guest blogging is a term used for articles and content created by third-parties – not your internal writers. What this means is that you can offer ambitious new writers, professionals and content creators an opportunity to present their writing on your site in exchange for certain benefits.

You can often offer small payments or exposure promises if they need to have articles published in their name for professional purposes. This will make sure that your content is varied and exciting, inviting more and more people to engage with it and create traffic.

Final summation

It’s important to implement a structured, step-by-step approach to content creation if you want to have steady traffic present on your site. Keep in mind that you should always have the latest content and SEO trends in mind when considering what topic to tackle next. Sometimes the latest news in your niche might just be the thing your audience is desperately craving for, so keep your eyes peeled for potential traffic-driving opportunities.

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Why You Should Forget About Google And Start To Diversify Your Traffic Sources

Google is throwing tantrum again. Yes…this time, it affected some of the popular blogs. Engadgets, Andy Beard, Copyblogger are some of the few that suffered from a pagerank drop. It was rumored that this is the Google way to penalize blogs that sell links. No one has confirmed it.

While InternetStrategyBlog didn’t suffer from any pagerank loss, this issue does set me thinking: “how long do we have to suffer from the tyranny of Google?”


It seems that Google has a part in everything we do online. From Google Search, Gmail, Google Adwords, Adsense, Youtube, Blogger, the fate of our websites seem to lie in the hand of Google, and this is definitely not good.

The fact is, Google don’t care about the survival of Webmasters. They set the rule (and change it anytime they want, without informing you) and either you follow, or you’re out. Google lives in a completely different world from online marketers. They want to provide excellent content free of charge to the mass (Well, that’s how they make money) and expect you to do so, while the marketers want to make tons of money from excellent content. This is a total conflict of interest. Just when marketers found new way of making money while providing free excellent content, Google banned them.

Excerpts from TeachingSells:

“There’s many a “business model” that relies completely on Google—Google Search for traffic and Google AdSense for revenue. And there’s an even larger amount of so-called business models that rely almost completely on Google for traffic, even if the money comes in via other means.

I think you know what happens to the money when the traffic stops.

I use the term “business model” above loosely, because a model that is entirely dependent on an outside company, for either traffic or revenue or both, is not really sound. You’re not in charge and you have very little control, because if Google decides to change the rules, you’re out of luck. Based on that, I would argue that relying on Google is not a business at all.

I’d say you work for Google.

Even though that’s not literally true, you might as well see it that way. When one company can kill your income overnight—without notice or justification—that’s simply not a good business. They can effectively lay you off at any time, with no notice, no severance, and you never had benefits to begin with.”

It’s time we stop the Google tyranny, and the only way to do that is to stop depending on Google for survival.

How?

The answer is: diversify your traffic sources.

If Google accounts for 90% of your current traffic, then it is time you start to find other traffic sources.

Don’t forget to subscribe to the Internet Strategy Blog RSS Feed!

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Traffic vs Content. Which Is More Important?

I have been asked countless times: should I build traffic first or should I build content first?

While both are equally important, there have to be a priority on which one you should carry out first.

Before you drive traffic to your site, you must have enough content to attract and retain your visitors. There must be enough ‘value’ in your site to attract and entice your visitors so that they will bookmark your site and subscribe to your newsletter.

On the other hand, you can’t be forever building your content. No doubt that ‘content is king’, but what the use of having a highly informative site when no one comes and read it?

If you are just started out doing online business, my advice is to first build your content until you have substantial materials to attract your visitors (the number of pages required will depend on the type of site that you are building; an information site will require about 30 pages to consider substantial), then switch focus to build and drive as much traffic to your site.

For traffic building, it is best to employ strategy that brings in passive traffic. Examples of such strategy include link exchange, article writing and viral marketing. The bottom line is: you only need to do it once, but enjoy the traffic over and over again. Note that strategy such as pay-per-click does not give you passive traffic.

Once you achieve a certain level of daily visitor count (say about 100 – 150 unique visitors per day), you can then return to add more content and provide more value to your visitors.

If you can micro-manage your time, it will be even better if you can build content and drive traffic concurrently.

Nevertheless, both traffic and contents are crucial to the survival of your online business and neglecting one over another will definitely bring disaster to your site.

 

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Get #1 Google Search Engine Ranking In Less Than 2 Weeks

Many people have asked me what is the fastest way to achieve top Google search engine ranking. There is only one way: blogging

Blogging is by far the fastest and easiest way to get top ranking in Google. It is also one of the great ways to drive ton of traffic to your website.

This blog (Internet Strategy Blog) ranks #1 in Google in less than 2 weeks after it is launched. I have also seen many cases of blogs achieving high search engine ranking in less than a week.

The following are the steps (or strategy) that I use to achieve top Google search engine ranking.

  1. Start a blog in your website. I strongly recommend WordPress as it has plenty of useful features and gives you a lot of control. Moreover it is FREE.
  2. Install the meta tag plugin. WordPress itself does not has the meta tag feature. By installing the meta plugin, it will allow you to insert meta keywords and description tags into your post.
  3. Compile a list of 50-100 keywords on your niche. These keywords must have high profitability ratio (high volume of searches every months and relatively low number of competitors). Wordtracker is the tool that I use to compile the keywords. Following its step by step instruction, I have compiled over 400 keywords with KEI (Keyword Effectiveness Index, the higher the value, the more profitable is the keyword) of over 50 (some even as high as 400).
  4. Using the keywords you have compiled earlier, write a post or two every day. Every post is about 300-600 words with a keyword density of 1-2%. The bigger your keyword list, the more topic/post you can write on.
  5. Ping your blog to the various blog directories.
  6. Submit your blog to the various blog directories, especially Google blog search
  7. Find other blogs related to your niche and comment heavily on their posts. (please give useful and positive comments. Do not attempt to spam them).
  8. Find forums related to your niche. Ask and answer questions. Promote your website/blog using the signature blocks

These are the strategies that help to propel my blog to #1 Google search engine ranking in 2 weeks. There is no guarantee that you will achieve a #1 position, but I am sure that you will be able to achieve a first page ranking.

The trick here is consistency. You have to do the above matter consistently for at least 2 weeks to see result. 80% of the people will failed because they are not consistent enough.

You make your choice: to be the 20% who succeed or the 80% that fail.

Don’t forget to subscribe to the Internet Strategy Blog RSS Feed!

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Why My Web Site Got No Traffic?

If you have no plan/strategy to increase your web site traffic, you are going to fail. In addition, if you have no plan to make your traffic count, you are going to fail as well.

No Traffic = No Income.
High Traffic, Low conversion = No Income

Simple equations, but sad to say, few people understand them well.

Here are some of the reasons why your web site has no traffic

    1. Not targeting any particular group of audience

Is your website a topic focus site? Are you targeting the general public or a specific group of people with a specific interest? Generally, the more focus your web site is, the more traffic it can generate.

    1. Not optimize for the search engine

The search engine accounts for 80% of the traffic for most web sites. If you are not getting any traffic from any of the search engines, most probably your site is not well-optimized.

    1. Poor presentation skill

People don’t like your web design or don’t understand what you are writing. Always write to deliver, not write to impress.

    1. Lack of useful content

Content is king.

    1. No incoming link from other site

Your did not participate in link exchange program with other site related to your niche. You are missing out lot of targeted traffic here

    1. No credibility in your site

Did you ever publish articles, press release or participate in forums to establish your web reputation?

If any of the above points apply to you, it’s time to take a look at your web site and rethink your strategies.

Don’t forget to subscribe to the Internet Strategy Blog RSS Feed!

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