How To Make Your Website Addictive And Retain More Visitors?

For any online business, the only thing that determines its survival is the amount of traffic to the site. While it is easy to drive traffic to your site (spend a little time to set up a Google Adwords campaign and you can get your traffic in as fast as 5 minutes), the difficult part lies in retaining your traffic. In fact, the question all business owners should ask themselves is “How can I retain my visitors and make them come back repeatedly. Better still, recommend my website to others?”

The answer is: make your website addictive.


Addictive website creates a craving in your visitors, a desire that prompt them to keep coming back for more. A good example is Youtube. There are million of people at any moment visiting (or revisiting) Youtube just to check out the latest uploaded video clips

Here is what you can do to make your website addictive.

1) Provide highly relevant information

Your visitors will be addicted to your site only when they find it useful and have tons of information that can benefit them. Focus on what your audience wants and giving them what they want is the best way to retain visitors and make them coming back for more.

2) Encourages active participation from the visitors

Give your visitors a sense of belonging by encouraging them to contribute to your website. This can be in the form of giving comments, product reviews, personal account, forums, photo sharing, video sharing etc.

3) Start a weekly newsletter

A weekly newsletter is a good way for you to get your visitor to revisit your site again. Setting up an opt-in form and giving out freebies is a good way to encourage your visitor to sign up for your newsletter.

4) Constantly update your website

You must give reasons for your visitors to revisit you again. And the best way to do it is to constantly update your content. Visitors who are addicted to your site will keep coming back to get the latest content

Successfully implementing these steps would enhance your website and provide you with a higher potential for attracting repeat traffic, attention and sales from visitors to your site.

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