Tips for Writing Press Release

Writing press release is a good way to drive traffic to your site instantly, only if they are properly written and presented.

If you want your press release to get noticed, you have to keep it simple and interesting for the editor, as well as your reader to read. Here are some tips for you to use for writing press release.

  1. Attention Catching Headline

    There are thousands of press releases sent in to the editor everyday. If you do not have an attention catching headline, high chance that it will be trashed by the editors. Even if it got published, it will not attract any reader to click on it. As a guide, the headline, in less than ten words, must highlight the main content of the release and attractive enough to grab the attention of the editor and the reader.

  2. Newsworthy Content

    When writing press release, it is important to write content that is informative and useful. The purpose is to inform your reader of any update and to create awareness. Write your press release from a third person perspective and include one main point for each paragraph. Lastly, do not include any promotional wording.

  3. Include Contact Information

    The most valuable asset in a press release in the author resources. Make sure you include a link back to your website or leave a contact information for people to contact you.

  4. Close Positively

    Conclude the press release with a positive paragraph. Repeat the main point of the press release and your contact information again.

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One Response to “Tips for Writing Press Release”

  1. Joan Stewart, The Publicity Hound on April 6th, 2007 at 3:40 pm

    May I add a few pointers to your list?

    –Use a sub-head. It’s one more place near the top of the release where you can stuff keywords.

    –Include a call to action. Tell people exactly what you want them to do. Visit your website? Call for tickets? Come to your rally?

    –Include links. So many people miss this opportunity to drive traffic back to their website.

    I have a free tutorial called “89 ways to write powerful press releases.” It explains how to write them not only for humans, but for the search engine spiders. You can opt into the course at

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