Increase your profit with customer reviews

A simple strategy that I often teach my customer is to request for a customer review each time they buy your product or use your services. Every review that you collect has the potential to be a ‘lethal weapon’ for your online business.

First, customer review allows you to find out the quality of your products or services and whether they meet the needs of your customer. You can then improve, modify or even tailor made your products and services for your customer.

Second, by placing customer review on your website, you are actually giving confidence to your potential customer. The more positive reviews you have, the higher your sales will be.

Third, customer reviews can provide you a chance to follow up with your existing customer and give you a legitimate reason to sell more products to them.

Fourth, when you place your customer reviews on your site, you are giving your customers ownership of your site. They will be more likely to refer their friends to buy from your site. Their friends will also be more eager to buy if they see a positive review from someone they trusted.

Fifth, requesting a customer review from your customer shows that you care for their feeling. It is this type of small action that impresses and touches the heart of your customer. It adds to your credibility and reputation.

If you have not been requesting reviews from your customers, here is what you should do now:

  1. Set up a review form on a private area of your site.
  2. Email all your customers and request them to write a product review for you. To improve the responsiveness, you may want to offer them a free gift or give them a discount coupon for their next purchase as a token of appreciation.
  3. Once you have collected the reviews, analyze them and find out the areas that you can improve in.
  4. Sort the reviews according to categories and place them in your site.
  5. Inform the customer that their review has been placed on the site and invite them to refer their friends to your site.
  6. Repeat the whole process again.

This is not a difficult task. With a little effort, you will be able to increase your profit tremendously.

All the best!

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Traffic vs Content. Which Is More Important?

I have been asked countless times: should I build traffic first or should I build content first?

While both are equally important, there have to be a priority on which one you should carry out first.

Before you drive traffic to your site, you must have enough content to attract and retain your visitors. There must be enough ‘value’ in your site to attract and entice your visitors so that they will bookmark your site and subscribe to your newsletter.

On the other hand, you can’t be forever building your content. No doubt that ‘content is king’, but what the use of having a highly informative site when no one comes and read it?

If you are just started out doing online business, my advice is to first build your content until you have substantial materials to attract your visitors (the number of pages required will depend on the type of site that you are building; an information site will require about 30 pages to consider substantial), then switch focus to build and drive as much traffic to your site.

For traffic building, it is best to employ strategy that brings in passive traffic. Examples of such strategy include link exchange, article writing and viral marketing. The bottom line is: you only need to do it once, but enjoy the traffic over and over again. Note that strategy such as pay-per-click does not give you passive traffic.

Once you achieve a certain level of daily visitor count (say about 100 – 150 unique visitors per day), you can then return to add more content and provide more value to your visitors.

If you can micro-manage your time, it will be even better if you can build content and drive traffic concurrently.

Nevertheless, both traffic and contents are crucial to the survival of your online business and neglecting one over another will definitely bring disaster to your site.

 

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Want to know what Internet marketing tools millionaire use?

Does any Internet millionaire tell you what Internet marketing tools he or she use to build their million dollars Internet Empire? I don’t think there are many, and Mike Filsaime is one of those that I know who does.

In this eBook, Mike revealed all his tools and resources that he used to build his multi-million Internet business. He gives a detailed list from registering domains, web hosting, website building, shopping cart, email marketing service, membership site software etc. Adding to this, he also gives a detailed explanation why he uses all these tools. After reading it, you will realize that registering with Godaddy.com is actually a very dangerous thing to do and could possibly cost you great losses in your online business.

All in all, I feel that this is a great eBook for Internet newbies who wanted or have just started their online business. This resource list will give you detailed information on the necessary tools to build a successful online business. It will also show you where to find it, thus reducing your time needed to search it. For seasoned marketers, you may have heard of most of the tools and could personally have used it in your online business. Nevertheless, it is still worthwhile to find out what tools the gurus are using and compare it against your own tools. You could uncover a gold mine from the list.

Forget to tell you, the eBook is offered for free to download.

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Choosing A Good Search Engine Ranking Tool

I have a strict criteria for choosing a search engine ranking tool. While there are so many tools available (just google it and you can find more than 10,000 result on search engine ranking tool) to find your ranking, most of them don’t fit into my criteria.

It must be free

Search engine is a free resource for everyone to use, there is no reason that anyone has to pay to find their site’s ranking in the search engine.

It must be able to accept bulk url and keyword submission

Most of the tools only allow you to find your ranking for one url and one keywords (some allow up to 3 keywords). The problem is, most of my sites have more than 50 pages and if I want to find out the ranking for each and every page of my sites, the whole process is going to take up tons of my time, not to mention the effort to key in the individual web page url and keyword. There is no way I am going to do this monthly.

It must be able to save data for future comparison

Internet marketing is all about testing and analyzing. What use is there if I can’t save my current month ranking data and compare it with future data?

It must be able to query Google, Yahoo and MSN Live

Although Google is the biggest player in the search engine, it does not necessarily give you the best traffic for all your keyword. Sometime, Yahoo and MSN might give you a better ranking (and traffic) than Google for a particular keyword. It is necessary to monitor other search engine ranking as well.

Recommendation

  • Site Build It

    SiteBuildIt(SBI) is a complete website solution for everyone (Yes, even if you don’t know any html or have no IT background). Inside one of its module is the search engine ranking tool. Once you have built a page, SBI will submit to the major search engines and automatically track your search engine ranking. Under the Search Engine HQ in the login page, you can find the search engine ranking for all your webpages for the 4 major search engines. You can even find out the date the SE-spider came to visit your site and when is the page listed in the search engine. I guaranteed that once you use it, you won’t like any other tools again.

  • Digitalpoint

    Digitalpoint keyword ranking is one of the few search engine ranking tools that meets all my criteria. It is free and it allow you to submit bulk url and keyword. It searches the top 3 search engines (Google, Yahoo and MSN) and display your ranking (for all your pages) in an orderly manner. From months to months, you can access your digitalpoint account and check if your ranking has improved or drop over the past months. It is a very useful tools for webmasters who are looking for a complete solution to find their ranking in the search engine.

As of today, these are the only two search engine ranking tools that I recommend. I believe there are still some very good search engine ranking tools out there which have not been discovered by me. If you come across any, please let me know.

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List Of Articles Directory

In my previous post on Articles Marketing, I received several emails asking me which articles directory is the “best” and should they subscribe to those services that can help you to distribute to 10,000 articles directory.

My view is that there is no such thing as the “best” article directory. Every directories have their own unique points and each attracts different type of audience. So rather than finding the “best” articles directory, it is more practical to source for one that attracts your targeted audience.

Next, I don’t use any of the articles submission services because I find that is a waste of money. In fact, I find that by submitting to the top 20% of the article directory, it can help me generate 80% of my traffic.

Below is a list of articles directory that I submit to. Hope it is useful to you:

  • EzineArticles – PR 6, Alexa 518
  • Buzzle – PR 6, Alexa 9,574
  • WebProNews – PR 7, Alexa 4,125
  • iSnare – PR6, Alexa 9,683
  • goArticles – PR 4, Alexa 4,064
  • IdeaMarketers – PR 5, Alexa 14,092
  • ArticleDashBoard – PR 6, Alexa 5,548
  • SearchWrap – PR 5, Alexa 6,026
  • ArticleCity – PR 6, Alexa 12,742
  • ArticleAlley – PR 5, Alexa 15,037

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What is Your Favorite Keyword Research Tool?

I used to be a heavy user of Overture free keyword research tool, but ever since Yahoo stopped support it from January 2007, I have no choice but to find another alternative for doing keyword research.

The first to come into mind is Wordtracker. This has to be the only alternative to Overture as it is currently the only keyword research tool that can offer accurate and comprehensive keyword data.

Recently, Wordtracker has announced that they are removing the daily subscription package. Anyone who want to use Wordtracker have to subscribe to the weekly/monthly/yearly package. This might be a good news for Wordtracker, which is taking advantage of the market left open by Overture, but definitely not for people like me who are used to receive free keyword data.

Just when I thought the days of free keyword research is over. Wordtracker launches a free keyword research tool (http://freekeywords.wordtracker.com/) that gives you an estimate of the keyword daily search volume. The data used is derived from their database (which is collected from Dogpile.com and Metacrawler.com) which only account for 0.63% of the search across all search engines. In my opinion, this is only enough to give a rough estimate of the popularity of the keyword, not the actual statistics. For a seasoned marketers, this tool is still inadequate.

Another free keyword research tool that comes into my mind is Google Adword Keyword Tool. This appears to be a much more useful tool since it generate a big list of keywords from its own database, each with a search volume bar beside it. While it does not show actual figure, it works well for me in identifying the keywords I want.

On a final note, I do think that the days of free keyword research is over. With the departure of Overture, it is apparent that Wordtracker is going to monopolise the market until another competitor (maybe Google?) comes along. Look like I have left with no choice but to subscribe to Wordtracker package.

What’s your say?

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Get #1 Google Search Engine Ranking In Less Than 2 Weeks

Many people have asked me what is the fastest way to achieve top Google search engine ranking. There is only one way: blogging

Blogging is by far the fastest and easiest way to get top ranking in Google. It is also one of the great ways to drive ton of traffic to your website.

This blog (Internet Strategy Blog) ranks #1 in Google in less than 2 weeks after it is launched. I have also seen many cases of blogs achieving high search engine ranking in less than a week.

The following are the steps (or strategy) that I use to achieve top Google search engine ranking.

  1. Start a blog in your website. I strongly recommend WordPress as it has plenty of useful features and gives you a lot of control. Moreover it is FREE.
  2. Install the meta tag plugin. WordPress itself does not has the meta tag feature. By installing the meta plugin, it will allow you to insert meta keywords and description tags into your post.
  3. Compile a list of 50-100 keywords on your niche. These keywords must have high profitability ratio (high volume of searches every months and relatively low number of competitors). Wordtracker is the tool that I use to compile the keywords. Following its step by step instruction, I have compiled over 400 keywords with KEI (Keyword Effectiveness Index, the higher the value, the more profitable is the keyword) of over 50 (some even as high as 400).
  4. Using the keywords you have compiled earlier, write a post or two every day. Every post is about 300-600 words with a keyword density of 1-2%. The bigger your keyword list, the more topic/post you can write on.
  5. Ping your blog to the various blog directories.
  6. Submit your blog to the various blog directories, especially Google blog search
  7. Find other blogs related to your niche and comment heavily on their posts. (please give useful and positive comments. Do not attempt to spam them).
  8. Find forums related to your niche. Ask and answer questions. Promote your website/blog using the signature blocks

These are the strategies that help to propel my blog to #1 Google search engine ranking in 2 weeks. There is no guarantee that you will achieve a #1 position, but I am sure that you will be able to achieve a first page ranking.

The trick here is consistency. You have to do the above matter consistently for at least 2 weeks to see result. 80% of the people will failed because they are not consistent enough.

You make your choice: to be the 20% who succeed or the 80% that fail.

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Why My Web Site Got No Traffic?

If you have no plan/strategy to increase your web site traffic, you are going to fail. In addition, if you have no plan to make your traffic count, you are going to fail as well.

No Traffic = No Income.
High Traffic, Low conversion = No Income

Simple equations, but sad to say, few people understand them well.

Here are some of the reasons why your web site has no traffic

    1. Not targeting any particular group of audience

Is your website a topic focus site? Are you targeting the general public or a specific group of people with a specific interest? Generally, the more focus your web site is, the more traffic it can generate.

    1. Not optimize for the search engine

The search engine accounts for 80% of the traffic for most web sites. If you are not getting any traffic from any of the search engines, most probably your site is not well-optimized.

    1. Poor presentation skill

People don’t like your web design or don’t understand what you are writing. Always write to deliver, not write to impress.

    1. Lack of useful content

Content is king.

    1. No incoming link from other site

Your did not participate in link exchange program with other site related to your niche. You are missing out lot of targeted traffic here

    1. No credibility in your site

Did you ever publish articles, press release or participate in forums to establish your web reputation?

If any of the above points apply to you, it’s time to take a look at your web site and rethink your strategies.

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WordPress 2.1.1 Dangerous

For WordPress user, if you have downloaded WordPress version 2..1.1 over the past few days, your file may contains security exploits which open your back door to hacker.

For more explanation, refer to WordPress http://wordpress.org/development/2007/03/upgrade-21

The security issue has been patched and it is advisable to upgrade your WordPress to 2.1.2

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WordPress 2.1 released

Good news for all WordPress lovers, the latest version WordPress 2.1 is launched.

Though the last version WordPress 2.07 already has most of the features required for professional blogging, it seems that the newest version 2.1 is even much better with more features and functionality.

The following is a short list of the new features.

  1. There is a new AUTOSAVE function so you never lose a post again
  2. new tabbed editor to allow you to switch between WYSIWYG and code editing
  3. The XML import and export makes it easier for you to move between WordPress blogs.
  4. New spelling check function. I love this best
  5. New search engine privacy option allows you take you to indicate your blog shouldn’t ping or be indexed by search engines like Google.
  6. The dashboard now instantly and brings RSS feeds asynchronously in the background.
  7. Comment feeds now include all the comments, not just the last 10.
  8. The upload manager lets you easily manage all your uploads pictures, video, and audio.
  9. A new version of the Akismet plugin is bundled.

and much much more.

For more info, refer to the official WordPress website http://wordpress.org/development/2007/01/ella-21/

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